DAMPAK SOSIAL EKONOMI DENGAN ADANYA KAMPUS UNIZAR TERHADAP UMKM DI KELURAHAN TURIDA KECAMATAN SANDUBAYA KOTA MATARAM

Abstract

This research analyzes the social and economic influence of the Al-Azhar Islamic University (UNIZAR) Campus on MSMEs in Turida Village, Sandubaya, Mataram. The research method uses a descriptive qualitative approach with data collection through in-depth interviews, observation, and documentation. The results show that the presence of the UNIZAR campus has a significant positive impact on local MSMEs. Economically, there is an increase in turnover in the food, beverage, laundry, and print services sectors needed by the academic community. The campus encourages the birth of new MSMEs and expands the marketing network. Socially, the interaction between students and MSME players creates a dynamic environment and increases the entrepreneurial motivation of the community. In conclusion, the UNIZAR Campus has a significant effect on improving the local economy and strengthening MSMEs as a pillar of economic growth in Turida Village. It is recommended to strengthen local government and campus collaboration through MSME empowerment program.