PERAN USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT

Abstract

Central Lombok Regency is one of the regencies in West Nusa Tenggara Province and is a Special Economic
Zone (KEK) with tourism destinations. The potential for developing MSMEs in Central Lombok is very large.
The number of MSMEs owned is around 8,095 units spread across 12 sub-districts. One of them is Pujut subdistrict

with 1,045 MSME units including in Ketara Village. The existence of the Mandalika International
Circuit has an impact on the emergence of MSME actors in Ketara Village. So that many people have switched
professions from farmers to MSME actors. This study tries to find the impact of MSMEs on the welfare of the
Ketara Village community and what factors influence the implementation of these MSMEs. This study uses a
descriptive qualitative method and data analysis with data reduction. The results of the study and discussion
show that the role of MSMEs in improving community welfare has a very big impact, this can be seen from the
increase in the stages of community welfare before and after opening an MSME business. The presence of
MSMEs in Ketara Village has opened up new jobs and absorption of workers who are currently active as MSME
actors in the production sector as the conclusion of this study. Government support in the development of
MSMEs is very much needed and the inhibiting factors are lack of capital and business networks that need to
be expanded as suggestions and conclusions of this study.